The Context …

The journey began with a shared vision: utilizing visualization technology to foster meaningful connections at corporate events.

Scott, the CEO of a leading event organization, posed a challenge that resonated with many: “Why do some of the most valuable connections at events happen by accident, often on the last day?” Meanwhile, Tina, a seasoned facilitator, noticed that while participants yearned for meaningful connections, many events fell short of facilitating such serendipitous interactions.

Paul, an enterprise architect, had been using visualizations of project teams, enabling accelerated understanding, trust, and alignment in projects. Recognizing the dots, he saw a unique market need.

Paul’s Role …

With a keen entrepreneurial spirit, Paul delved deep into empathetic research, engaging with event participants and organizers. The consensus? A dire need to facilitate genuine interactions.

Using these insights, he designed a prototype, ensuring that every participant’s value was displayed, thus nurturing authentic connections. For the MVP, Paul distilled two pivotal user stories: one spotlighting the event leader’s role in valuing each participant; the other enabling participants to find and connect with others meaningfully.

Through agility and perseverance, Paul sold, designed, and developed the MVP for Weave The People. When an unexpected challenge arose – no internet access at an event – Paul innovated on-the-fly, ensuring offline functionality.

Business Outcomes …

Thus was born a revolutionary event technology. An animated, personalized visualization that facilitated connections – a true market innovation.

The feedback was overwhelming. Both leaders and attendees raved about Weave, often expressing their ‘love’ for it.

Post-event surveys ranked Weave second only to the CEO’s keynote (which notably showcased Weave). With such a robust endorsement, Weave rapidly penetrated the market, featuring in over 450 events and touching 450,000 participants in just five years. Read more about this here.

“There is no doubt that Weave The People made our meeting the success it was. People were energized and informed even before the meeting began.”
– Scott, President, BCD Meetings and Incentives.